This page explains what the game collects, why, and how to make it stop. It is short because the game collects little.
You do not need an account to play. The game never asks you for a name, an email address or a password. If you choose to back up your progress, you sign in through Unity's sign-in service — see Cloud backup below. Nothing else in the game is tied to who you are.
What the game collects
A random ID for your installation. When you first open the game it generates a random identifier and stores it alongside your save. It is not derived from your device, your phone number or anything about you — it is a random string.
It is kept outside the game's own files — in the iOS keychain, or in the part of your Android data that your phone's backup covers — so that reinstalling the game does not make you look like a brand-new player to us. We do this to count people honestly, not to follow them: the ID is still random, still anonymous, and still says nothing about you or your device. Two things erase it for good: Reset progress in Settings → Help, and declining (or later switching off) analytics — either one deletes the copy that outlives the app.
How you play. Which screens you open, which buttons you press, how far you get in a level, which characters you use and upgrade, where you stop playing. We use this to balance the difficulty and to find the places where the game is confusing or broken.
Your device and the app. Phone model, operating system version, screen size, memory, graphics system, language, the version of Dead Mile you are running, and how long the game took to start. This is how we tell whether a bug — or a slow start — affects everyone or one kind of phone.
Where you got the game. On Android, which store installed it and, for Google Play, the campaign that led to the install (for example "organic" or the name of one of our ads). We receive whether an ad click was involved, never the ad click's identifier. We use this to tell which of our ads bring players who enjoy the game.
Your approximate location — country only. Worked out from your IP address when the game sends data. We do not collect or store your street-level location, and the game never asks for location permission.
Purchases. If you buy something, we record which item and its price so we know which offers work. Payment is handled entirely by Apple or Google. We never see your card details, your billing address or your store account.
Ads. Which ad slots were shown and whether you finished watching. See below for what our ad partner collects.
Crashes. When the game hits an error it sends us the error message and the technical trace so we can fix it.
Cloud backup (optional)
Settings → Account lets you back up your progress so you can keep it when you change phones. It is off until you sign in, and the game works the same without it.
Signing in. You sign in with your Apple account (on iPhone) or your Google account, on your phone's own sign-in screen. Apple or Google confirms who you are; the game never sees your password. It passes the sign-in token Apple or Google gives it to Unity Gaming Services, which links it to an anonymous player ID. The game does not read or store your name or email address.
What is stored. A copy of your save — your progress, currencies, unlocks, tutorial progress and the items you own — plus the hardware model of the phone that made the backup (for example "iPhone15,2" or "samsung SM-S911B", never the name you gave your phone), the game version and the time of the backup. Each phone you sign in on keeps its own backup. Backups are stored by Unity Gaming Services (Cloud Save) on our behalf, linked to that anonymous player ID. Other players cannot see them. Your installation ID, your privacy choices, your advertising identifier and your analytics are not part of a backup.
When it is sent. After you sign in, the game backs up automatically while you play, at most once a minute and only when your progress has changed. Signing out stops it.
Deleting it. Settings → Account lists every phone's backup and lets you delete each one for good. Reset progress only erases the progress on your phone; it does not delete your cloud backups. Settings → Account → Account & data → Delete account removes every backup and your player record for good; the progress on your phone stays. To ask for a copy of your data, email us.
Advertising
Dead Mile is free because it shows ads. They are supplied by Unity LevelPlay (ironSource), which may work with other advertising networks to fill them.
To choose ads, our ad partner may use the advertising identifier your phone provides — the IDFA on iOS, the Advertising ID on Android. This identifier is controlled by you:
- On iOS, the game asks for permission before any of it happens. If you choose Ask App Not to Track, no identifier is shared and you get untargeted ads instead. You can change this at any time in Settings → Privacy & Security → Tracking.
- On Android, you can reset or delete the Advertising ID in Settings → Google → Ads.
Unity's privacy policy covers what they do with it: unity.com/legal/game-player-and-app-user-privacy-policy
We also advertise Dead Mile on Facebook and Instagram. To learn which of those ads bring players, the game tells Meta when it is installed and opened, when you clear a location for the first time, and when you buy something, together with the same advertising identifier (on iOS only if you allowed tracking). This happens only while personalised ads are switched on. Meta's privacy policy covers what they do with it: facebook.com/privacy/policy
PEST CONTROL, a one-time purchase, turns ads off. Once it is bought no ad is shown, and rewards that normally need an ad are granted without one. Nothing else in the shop removes advertising.
Reminders
If you allow it, the game schedules reminders on your phone — when your fuel is full, when the Trader restocks, when daily rewards are waiting, and if you have been away for a while. At most one a day, never at night. They are planned and stored on your device; nothing is sent to us or to any push-notification service. You can turn them off in Settings → Game → Notifications or in your phone's settings.
Choice and consent
If your phone's SIM card, mobile network or region setting places you in the European Economic Area, the United Kingdom or Switzerland, Dead Mile asks you after your first level. Until you have answered, nothing is sent to us or to our ad partners and no advertising identifier is used — what you did in that first level waits on your phone, in memory only. Saying yes sends it; saying no deletes it. Saying no leaves the game exactly as it was — the same content, the same number of ads, just untargeted ones.
Everywhere else, analytics and personalised advertising start switched on, and you can switch either off at any time in the game's Settings → Help → Privacy screen. That choice takes effect immediately.
Where the data goes
Analytics data is processed by PostHog, on servers in the United States, on our behalf and under our instructions. Ad data is processed by Unity LevelPlay and its partner networks, and by Meta to measure our own ads on Facebook and Instagram. If you use cloud backup, your sign-in is checked with Apple or Google by Unity Gaming Services, which also stores your backups, on our behalf. We do not sell your data and we do not share it with anyone else.
How long we keep it
Analytics events are kept for 7 years and then deleted automatically. Cloud backups are kept until you delete them, or until you ask us to.
Children
Dead Mile is not directed at children and we do not knowingly collect data from anyone under 13 (or under 16 where local law sets that age). If you believe a child has played and you would like their data removed, email us and we will delete it.
Your rights
You can ask us for a copy of the data attached to your installation, or ask us to delete it. To do either, open Settings → Help → Support in the game — the mail it opens already contains your installation ID, which is the only way we can find your data. Without that ID we have nothing to search by. Your cloud backups you can see and delete yourself in Settings → Account.
If you are in the EEA or the UK, you also have the right to object to processing and to complain to your national data protection authority.
Changes
If this policy changes we will update the date at the top. Material changes will be announced in the game.
Contact
support@virtualverse.studio
Virtual Verse Studio
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