3D websites and product configurators.

Virtual Verse Studio builds custom 3D websites, product configurators and virtual tours with Three.js, React Three Fiber and WebGL. We combine interactive scenes with standard web content so visitors can read, navigate and enquire while exploring the experience. Performance targets depend on the scene, assets and devices your audience uses.

Explore Goldhorn, our 3D storefront demo, and the ArchViz Walkthrough, an interactive architectural visualization. These demonstrate two different briefs: helping customers explore a product range and helping people understand a space. Browser and headset support is tested against the devices agreed for each project.

What to plan for a commercial 3D website

• Zero friction — no install, no plugin, no app store — a link is the whole funnel. Share it in a WhatsApp chat, a pitch deck, or a QR code on packaging.
• Light and fast — Set an asset budget for models, textures and video. Test the first visit on target devices; the scene and its media often matter more than the rendering library.
• Readable content — keep essential product copy and native links in server-rendered HTML alongside the 3D scene. Check indexing and performance separately.
• Agreed WebXR support — scope any AR or VR mode against named devices and browsers, with a usable browser fallback when an immersive mode is unavailable.

Bring these five inputs to a configurator brief.

Start with one product and the path its selected options must take. These inputs let us scope the model, rules and sales handoff together:

• One representative product — share available CAD, a 3D model or reference photos. Mark the parts, materials and dimensions buyers can change.
• Valid and invalid combinations — list the allowed choices and at least one combination you cannot manufacture or sell. Name who approves the rules.
• Price authority and buying path — identify the system that validates the price and whether the next step is a reviewed quote or checkout.
• The selected specification — show what sales or the order system must receive: product and option identifiers, dimensions and any required notes.
• Target phones, browsers and fallback — name the devices and browsers to test, and how buyers can still choose options or enquire if the 3D scene cannot load.

A hypothetical one-chair pilot.

For example, a pilot could let a buyer choose a chair frame, upholstery and feet. Agree one invalid combination, such as an upholstery that is unavailable with a particular frame, and check that the interface rejects it with a useful explanation.

Then send a valid selection to the agreed quote or cart workflow. Confirm that the same option identifiers reach the sales record or order, and that the price is validated by the approved pricing source. Use these proposed checks to agree pilot acceptance before expanding the catalogue.

Bring the completed brief and your current sales workflow. We can identify the asset work, integrations and tests the first product needs.

Custom Three.js or Unity WebGL?

Both live under one roof here. Choose web-native Three.js for immersive sites, storefronts, configurators and tours where load time and SEO matter most. Choose Unity WebGL when you need engine-grade capability in the browser — complex game logic, multiplayer, or an existing Unity codebase.

Book a free 30-minute scoping call. We’ll tell you honestly what your 3D web experience takes to ship — timeline, budget range, and the right performance plan for the devices your audience actually uses.