Immersive marketing sites
Interactive brand websites with navigable 3D scenes and server-rendered content. Plan the product message, navigation and enquiry path alongside the visual experience.
All services
3D configurators · Three.js · WebGL
3D websites and product configurators.
Let buyers explore products, compare options or tour a space in their browser. We build custom 3D websites with Three.js and WebGL.
★★★★☆ 4.5 on Clutch · 50+ projects · 20+ clients · since 2021
What we build
3D websites, configurators and virtual tours.
3D e-commerce storefronts
Product-first shopping experiences like Goldhorn — interactive 3D product showcases, range explorers, and chat-first checkout that turn browsing into appetite.
Product configurators
Real-time material, colour and option configurators for furniture, fashion, industrial products and fit-outs — customers see exactly what they’re buying before they buy it.
Virtual tours & walkthroughs
Real-time spaces for real estate, venues, showrooms and museums — guided or free-roam cameras, live lighting moods, shareable as a plain URL. See the ArchViz Walkthrough.
WebXR experiences
The same build stepping into AR or full VR — tested across Meta Quest, Apple Vision Pro and Pico. One codebase, browser to headset.
Performance engineering
Profile load time, responsiveness and memory on agreed target devices. Use model and texture compression, lazy loading and simpler scenes where measurements call for them.
Virtual Verse Studio builds custom 3D websites, product configurators and virtual tours with Three.js, React Three Fiber and WebGL. We combine interactive scenes with standard web content so visitors can read, navigate and enquire while exploring the experience. Performance targets depend on the scene, assets and devices your audience uses.
Explore Goldhorn, our 3D storefront demo, and the ArchViz Walkthrough, an interactive architectural visualization. These demonstrate two different briefs: helping customers explore a product range and helping people understand a space. Browser and headset support is tested against the devices agreed for each project.
What to plan for a commercial 3D website
- Zero friction — no install, no plugin, no app store — a link is the whole funnel. Share it in a WhatsApp chat, a pitch deck, or a QR code on packaging.
- Light and fast — Set an asset budget for models, textures and video. Test the first visit on target devices; the scene and its media often matter more than the rendering library.
- SEO stays intact — we build the 3D layer over real server-rendered HTML, so search engines index your content while visitors get the immersive experience. This site is the working pattern.
- WebXR built in — the same experience can step into AR or full VR on headsets — no separate native build to maintain.
Custom Three.js or Unity WebGL?
Both live under one roof here. Choose web-native Three.js for immersive sites, storefronts, configurators and tours where load time and SEO matter most. Choose Unity WebGL when you need engine-grade capability in the browser — complex game logic, multiplayer, or an existing Unity codebase.
Unity WebGL development (the engine sibling) →Book a free 30-minute scoping call. We’ll tell you honestly what your 3D web experience takes to ship — timeline, budget range, and the right performance plan for the devices your audience actually uses.
Selected 3D web work
Our flagship 3D storefront
Goldhorn
Goldhorn — an immersive 3D storefront
A premium Cairo meat delivery brand reimagined as an immersive 3D web experience — restaurant-grade cuts presented as an interactive showcase, six specialty ranges to explore, and WhatsApp-first ordering with zero friction. Built web-native with Next.js and Three.js, fast on the mobile connections where the orders actually happen.
“Browse it like a space, not a spreadsheet — then order in one tap.”See the work →
How we work
From scoping call to lifetime support
Discovery call
A free 30-minute scoping call covering the experience you want, the devices your audience uses, and the content that must stay crawlable.
Scope & proposal
A fixed-fee or milestone-based proposal within one week — including the performance budget, asset pipeline, and hosting recommendation.
Prototype
A navigable 3D prototype in 1–2 weeks — validating look, feel, frame rate and load time on real phones before we commit to the full build.
Build & review sprints
Agile bi-weekly cycles with every build on a staging URL — you review the real experience on your own devices, not screenshots.
Launch & lifetime support
Edge deployment with compressed, cache-friendly assets, analytics wiring, and lifetime technical support.
Stack · platforms & tools
The technology behind it
Trusted by enterprises, institutions & studios
- National Bank of Kuwait
- Meta
- Road Safety Authority Ireland
- Cubicle Ninjas
- Nova Slides
- Seat Unique
- Immersive Exposure
- Work Spatial
- Veem
FAQ · questions
What XR buyers ask us
How much does a 3D website cost?
A focused immersive experience — a 3D hero, a product showcase, a single-scene tour — typically starts in the low-to-mid five figures. Full immersive storefronts and multi-scene worlds with configurators or WebXR reach the mid-five to six-figure range. Every scope is fixed-fee or milestone-based, and we’ll give you a straight number after one scoping call.
How long does a 3D web project take?
A single-scene immersive page ships in 3–6 weeks. Storefronts and walkthrough experiences typically take 6–12 weeks. We always start with a 1–2 week prototype so you see the real experience on real devices before committing to the full build.
Three.js or Unity WebGL — which do I need?
Three.js is a useful starting point for a website, product configurator or tour that needs to integrate with web content. Unity WebGL can fit an existing Unity application or a simulation with substantial game logic. Compare the required interactions, asset size, target devices and maintenance needs before choosing.
Will a 3D website hurt my SEO or Core Web Vitals?
A heavy 3D experience can slow a site. We keep essential copy and links in server-rendered HTML and scope asset budgets, loading priorities and device testing alongside the scene. Indexability and performance are separate checks; neither guarantees search rankings.
Does it work on phones?
Mobile support is part of the project scope. We agree the browsers and devices to test, design touch interactions and reduce scene complexity where needed. A fallback should keep the product information and enquiry path available when a device cannot run the full scene.
Can you add a 3D section to our existing website?
Yes. A Three.js experience can mount inside any modern stack — Next.js, React, Vue, or plain pages — as a hero section, a product viewer, or an embedded configurator. You don’t need to rebuild your site to add a dimension to it.
Explore more
Other service lines
Let’s scope your project.
Share your project brief, target users and timing. We can help define the deliverables, platform and budget.